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Don’t panic: Here’s what you need to know about Y42’s new visual and brand identity


Last updated

03 November, 2022

As you may have already seen, Y42 is undergoing a paradigm-shifting evolution. We have reimagined our software solution to provide you with the first fully managed Modern DataOps Cloud — purpose-built for production-ready data pipelines on BigQuery and Snowflake.

Naturally, the way we present ourselves to the world has to be on par with the magnitude of our new product. And so, the new Y42 brand is here.

We have a new logo, a new website, and a new vision.


Our new logo is a retro-futuristic play on data and space: a celestial body coupled with elements of a functional chart.

Why data and space?

In the book that gave our company its name, The Hitchhiker’s Guide to the Galaxy, there’s a smart computer to which the characters pose the great question of life, the universe, and everything. The computer smugly replies, “Forty-two.” When the characters appear baffled by this nonsensical answer, the computer clarifies their problem: they have never actually known what the question is.

Y42 saves organizations countless data engineering hours that would be spent maintaining multiple tools and fixing breaking data pipelines in order to arrive at meaningful insights. We empower everyone to make data-driven decisions and allow companies to harness the full power of data. So, in a way, Y42 enables users to find the right answers to their data queries. First, they just need to ask the right questions.

The concepts of space and data share many similarities

Space is infinitely scalable, and so is the Y42 Modern DataOps Cloud.

Space is all-encompassing: every planet, star, or galaxy has a place in the cosmos. Y42 is the pulling force, organizing a plethora of tools and bringing order to data chaos.

Human exploration of space has been a bold quest since we first gazed up at the stars. Y42 sets out to fulfill yet another visionary quest: to be the first software that helps companies build production-ready data pipelines, delivering reliable and high-quality data to every downstream user or application.

Space is infinite, the future of it unclear. But what we know for sure is how the data world should be built and developed. Through deep knowledge and sophisticated thinking, Y42 leads the way toward the future of data. To infinite insights and beyond…

Want to hitchhike into the future of the data industry?

We ask you to join us on this journey. Feel free to explore our new website, discover our new product, stay up to date with our social media posts, or book a demo with us to see the Y42 Modern DataOps Cloud in action.

Curious to find out more about the new Y42? Register for our free live stream event and unlock the power of production-ready data pipelines.