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Guides, whitepapers & more

Discover a whole constellation of actionable guides, whitepapers, and infographics, carefully curated by the Y42 team and external industry experts. Explore all things data.


Why data modeling matters

This guide provides best practices for how to structure data transformation while keeping the process high-performing and scalable.


Why attribution modeling matters

This guide aims to give you a thorough understanding of marketing attribution and how to choose the right one for your business.

Modern data stack

What is a modern data stack

This one-pager covers the most fundamental pieces of a modern data stack, best practice tips and tool recommendations.

Petlab Case Study

The complexity of a modern data stack – Petlab case study

This one-pager covers how the pet health ecommerce Petlab went from implementing a modern data stack to switching over to Y42.

Mistakes to avoid when building a data pipeline preview image

Mistakes to avoid when building a data pipeline

This one-pager covers the dos and don'ts when it comes to building data pipelines.

6 key data governance principles preview image

6 key data governance principles

This one-pager covers six key data governance principles, their benefits, and a checklist to make sure you're putting them into practice.