Our biggest launch yet: we're releasing a whole new Y42 on June 30th

Have a peek
Logo y42

Guides, whitepapers & more

Discover a whole constellation of actionable guides, whitepapers, and infographics, carefully curated by the Y42 team and external industry experts. Explore all things data.

data_modeling_guide_preview_image

Why data modeling matters

This guide provides best practices for how to structure data transformation while keeping the process high-performing and scalable.

attribution_modeling_guide_preview_image

Why attribution modeling matters

This guide aims to give you a thorough understanding of marketing attribution and how to choose the right one for your business.

Modern data stack

What is a modern data stack

This one-pager covers the most fundamental pieces of a modern data stack, best practice tips and tool recommendations.

Petlab Case Study

The complexity of a modern data stack – Petlab case study

This one-pager covers how the pet health ecommerce Petlab went from implementing a modern data stack to switching over to Y42.

Mistakes to avoid when building a data pipeline preview image

Mistakes to avoid when building a data pipeline

This one-pager covers the dos and don'ts when it comes to building data pipelines.

6 key data governance principles preview image

6 key data governance principles

This one-pager covers six key data governance principles, their benefits, and a checklist to make sure you're putting them into practice.