Build your competitive edge through data

Y42 helps RevOps teams, marketing professionals, and C-level decision-makers connect their favorite marketing tools and gain actionable data insights. Analyze marketing effectiveness and achieve your goals for faster, more profitable growth.

Book a call

Industry-marketing-agenciey-hero-adjusted

Trusted by data-driven teams at

Leverage your data to identify successful and profitable channels

Marketing efficiency

Cross-channel campaign performance

Integrate data from all your paid ad accounts: Google, Facebook, TikTok
Slice and dice your reports by geography, products, and more
Explore which acquisition channels drive your customer lifetime value, going deeper than just looking at ROAS

Explore influencer marketing analytics

Customer journey

Marketing attribution modeling

Get automated insights into your customer journey
Follow the attribution logic of your choice: first click, last click, position-based, and more

Web analytics

Consolidate all your web activity sources to visualize visitor behavior
Deepen your understanding of what is driving conversion and drop-offs, all in a single tool

Explore product analytics

Customer segmentation

Inform your GTM initiatives by finding the most profitable customer segments
Avert churns by dedicating resources to those at risk
Build custom audiences and feed them back to your marketing systems for A/B testing, net new, and reactivation campaigns

Explore cohort analysis

Marketing agencies

Repeatable pipelines for marketing agencies

Build your reporting pipeline once and scale it to your entire customer base
Perfect for marketing agencies and employees serving multiple teams with digital marketing services

Explore marketing agencies

MAINTAIN A SINGLE SOURCE OF TRUTH

Calculate your core KPIs

Calculate all relevant KPIs for your business — be it LTV/CAC, ROAS, or lead conversion
Connect your favorite marketing tools and create a 360° view of your business — dynamic, scalable, and fast

ENABLE TEAMS TO SERVE THEMSELVES

Collaborative & easy to use

No need to train your entire team in SQL, Looker, or Tableau
With Y42, both marketing and data teams can use the intuitive drag-and-drop interface
Increase your teams’ productivity and let them collaborate with each other

SPEND YOUR MARKETING BUDGET EFFICIENTLY

Lower costs

Adjust your top-of-the-funnel campaign targets based on your most successful and profitable customer segments
Increase lead conversion and reduce customer acquisition costs