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Build your competitive edge through data

Y42 helps RevOps teams, marketing professionals, and C-level decision-makers connect their favorite marketing tools and gain actionable data insights. Analyze marketing effectiveness and achieve your goals for faster, more profitable growth.

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Trusted by data-driven teams at

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Leverage your data to identify successful and profitable channels

Marketing efficiency

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Cross-channel campaign performance

  • Integrate data from all your paid ad accounts: Google, Facebook, TikTok

  • Slice and dice your reports by geography, products, and more

  • Explore which acquisition channels drive your customer lifetime value, going deeper than just looking at ROAS

Explore influencer marketing analytics

Marketing attribution modeling

Marketing attribution modeling

  • Get automated insights into your customer journey

  • Follow the attribution logic of your choice: first click, last click, position-based, and more

Web analytics

  • Consolidate all your web activity sources to visualize visitor behavior

  • Deepen your understanding of what is driving conversion and drop-offs, all in a single tool

Explore product analytics

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Customer segmentation

  • Inform your GTM initiatives by finding the most profitable customer segments

  • Avert churns by dedicating resources to those at risk

  • Build custom audiences and feed them back to your marketing systems for A/B testing, net new, and reactivation campaigns

Explore cohort analysis

Transform Data into actionable insights

Repeatable pipelines for marketing agencies

  • Build your reporting pipeline once and scale it to your entire customer base

  • Perfect for marketing agencies and employees serving multiple teams with digital marketing services

Explore marketing agencies

Calculate your core KPIs
MAINTAIN A SINGLE SOURCE OF TRUTH

Calculate your core KPIs

  • Calculate all relevant KPIs for your business — be it LTV/CAC, ROAS, or lead conversion

  • Connect your favorite marketing tools and create a 360° view of your business — dynamic, scalable, and fast

Collaborative & easy to use
ENABLE TEAMS TO SERVE THEMSELVES

Collaborative & easy to use

  • No need to train your entire team in SQL, Looker, or Tableau

  • With Y42, both marketing and data teams can use the intuitive drag-and-drop interface

  • Increase your teams’ productivity and let them collaborate with each other

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SPEND YOUR MARKETING BUDGET EFFICIENTLY

Lower costs

  • Adjust your top-of-the-funnel campaign targets based on your most successful and profitable customer segments

  • Increase lead conversion and reduce customer acquisition costs

Elisa Märkel
Elisa Märkel
Founder

A FOOD TECH STARTUP

“Our marketing team has greatly benefited from new influencer marketing dashboards. Now we don’t have to manually track the revenue per influencer as we were previously doing.”

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Unify data to future-proof your marketing tactics

Connect

150+ SaaS tools, including your favorite SalesOps tools, set up in minutes.

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Calculate

Define your key metrics via a drag-and-drop interface or invite your data team.

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Visualize

Create dynamic dashboards with custom filters and report drill-downs.

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Act

Collaborate with your and team drive data-driven decisions through your new SSoT.

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Sync data from 150+ tools

Aircall

Y42

Airtable

Y42

Amazon Advertising

Y42

Amazon Aurora MySQL

Y42

Amazon Redshift

Y42

Amazon S3

Y42

And many more

To production-ready data pipelines and beyond

There is only one way to find out how Y42 can improve the way your organization works with data.